- March 13th, 2018

Pickle Ice = Popsicles For Pickle Lovers

Everything is just brine and dandy

Last year, the pickle world had a BIG moment: Pickle Ice debuted. Anyone who has ever snuck some pickle juice from the jar and—even better—stuck it in the freezer knows how momentous this was. Pickle Ice rocked the Internet, so we knew we needed to pay the factory behind the product a visit.

We traveled all the way to Waterloo, Wisconsin to visit Van Holten's, the company behind Pickle Ice—and so much more. They process 35 million (!!!) pickles a year for their super-popular Pickle In A Pouch. Being in a pickle factory was nuts: The smells were super overwhelming—all that vinegar!—and the tanks in which we made the Pickle Ice brine were GIGANTIC.

The brine is really what you'd think: vinegar, salt, water, dill oil concentrate (one whiff and you're toast), turmeric for color, plus a whole bunch of electrolytes. As more research comes out about pickle juice, athletes are starting to reach for it over Gatorade—NFL players, marathon runners—who are relying more and more on the vinegar-based product to boost hydration and relieve muscle cramps.

Pickleback 2oz Case

Pickle Flavored Ice Pop!

Van Holten’s Releases New Pickleback 2oz Version

Waterloo, WI -Feb 27, 2018 – Known for Pickle-In-A-Pouch, Pickle-Ice, and Pickleback, Van Holten’s is rolling out a current favorite-Pickleback, now in a 2oz pouch. Darlene Herrmann, Regional Sales Manager said, “This will be a fun way to serve ice for a Bloody Mary. It’s an easy garnish to just hand out to customers.” The same pickle juice Van Holten’s has been bottling will now be available in single 2oz pouches. 

Van Holten’s Pickleback Mixer is already a hit with bartenders and customers alike. The 2oz version will just up the ante as it can be served frozen or unfrozen. It’s a single serve shot of pickle juice that can be added to bloody marys, used as a shot chaser, or splashed into a glass of beer. The convenience of the pouch is that it’s small and easy to pour. When frozen it becomes a tasty way to jazz up the ice in any cocktail. 

Pickles and pickle juice have become extremely popular in recent years. “Everything pickle is on trend, and our Pickleback Mixer sales are growing,” said Eric Girard, Vice President of Sales. “We’ve heard lots of stories about pickle juice as ice cubes, and with our Pickleback Mixer already selling well, the 2oz pops were a fun and easy addition.” 

Van Holten’s Pickle-In-A-Pouch Makes It’s Way into Dollar General Stores! 

Waterloo, WI – Jan 31, 2018 – Pickle-In-A-Pouch has made it into Dollar General. Effective March 2018, Van Holten’s Pickle-In-A-Pouch will be available for purchase in select Dollar General locations around the United States.

“Van Holten’s Dill Pickle, our number one selling item will be going into 6,874 Dollar General stores in the $1.00 set,” said Darlene Herrmann, Regional Sales Manager. “Pickle-In-A-Pouch has become a proven seller in dollar sets at major retailers and should perform well at Dollar General,” she added.

Dollar General is an American chain of variety stores with their corporate headquarters located in Goodlettsville, Tennessee. There are 13,000 stores in operation as of August 2017 and Van Holten’s will be in over half of those locations.

Business has been on a steady upward stream for Van Holten’s as they have enjoyed 13 consecutive years of sales growth and continued growth in the popularity and distribution of Pickle-In-A-Pouch. Founded in 1898 Van Holten’s employs 76 people in Waterloo, WI, a town just outside of Madison, Wisconsin’s state capital. Famous for their Pickle-In-A-Pouch, PickleBack, and Pickle-Ice; their products are distributed in all 50 states and Canada and can be found at convenience stores, grocery stores, liquor stores, concession stands, and many other retail outlets.

May 21, 2017 - Pickle-Ice Video Featured On Delish

by Candace Braun Davison at delish

May 23, 2017 - Pickle-Ice On NBC15 in Madison

MADISON, Wis.(WMTV)---PICKLE-ICE: Local product receives national recognition. It’s a local product for runners and bikers. Doug Rasmussen from Van Holten’s in Waterloo talks about PICKLE-ICE.

May 12, 2017 - Pickle-Ice Video Featured on Thrillist
by Tony Merevick at Thrillist

Although it's only been a few days since the Internet was forced to reckon with the existence of pickle juice soda, it looks like people are already freaking out over a similarly weird and kind of good-sounding way of eating the delicious fermented cucumbers: pickle popsicles. No, really.

As a report by explains, frozen pickle pops -- or pickle juice, but in the form of a refreshing popsicle -- are poised to hit frozen food sections across the country this summer. The savory frozen treats have been popular among pickle lovers in some southern states for a while now, but thanks to the ongoing pickle juice craze, a Wisconsin-based company called Van Holten's Pickles will start selling its Pickle-Ice push-up pops at Walmart this July. You can already buy them and similar pickle juice popsicle products on Amazon, though, in case you can't wait.

Read Entire Article

Delish Featuring Pickle-Ice

May 8, 2017 - You Can Now Buy Pickle Popsicles
by Candace Braun Davison at delish

Pickle soup, pickle soda, pickle sushi — if you’re wondering whether the internet has reached peak pickle, the answer is a resounding N-O. At least not until Starbucks releases a limited-time Pickle Frappuccino, a la the unicorn everything fad.

Van Holten’s, makers of Pickle-In-A-Pouch and Pickleback Brine (you know, in case you’re not MacGuyver-y enough to carve and serve your shots out of actual pickles), also sell Pickle Ices — AKA frozen tubes of electrolyte-enhanced pickle juice. They’re like Otter Pops for brine fanatics.

Read Entire Article

March 16, 2017 - Windy City LIVE in Chicago

Chicago Tribune reporter, Louisa Chu, stopped by Windy City LIVE to chat about her colleague and fellow Chicago Tribune reporter, Nick Kindelsperger, recently discovered the South Side peppermint stick and pickle snack.The Van Holten's products are featured roughly at the 3:50 mark of the video.

Watch The Video Here

Peppermint Pickle

March 13, 2017 - What's the Story? Exploring the peppermint stick and pickle snack from the South Side

When David Pierini moved from Chicago to Minneapolis, he left with one burning question about our local food scene. "I am told that longtime South Siders enjoy eating a pickle with a peppermint stick inside. I would love to know how this got started," the former Chicagoan wrote, with hopes that we'd investigate the topic in our new reader-driven series, "What's the Story?"

We'll get to the second part of his question soon, but first: Pierini is right. Some people on the South Side make a snack out of pushing a peppermint stick into a pickle and biting straight in. I wouldn't exactly call it a widespread phenomenon, but in neighborhoods with large populations of African-Americans, the snack is semi-popular.

Read Entire Story Here

July 19, 2016 - A Snack that Gives Back: Van Holten’s Announces Long Term Support for Boys & Girls Clubs of America

Van Holten’s, famous for their Pickle-in-a-Pouch and Pickle-Ice products, is proud to announce a long-term partnership with Boys & Girls Clubs of America.

“Boys & Girls Clubs fill an important need in many communities where our customers live and work,” said Steve Byrnes, Van Holten’s President. “We are proud to support them and help open the doors to a great future for kids across the country.”

All of Van Holten’s Pickle-In-A-Pouch and new Pickle-Ice products will feature Boys & Girls Clubs of America’s logo to further increase awareness and recognition of clubs nationwide. Products are distributed in all 50 states and Canada, and can be found at convenience stores, grocery stores, concession stands, online and many other retail outlets.

The partnership was officially announced at the 2016 Gilbert Brown Football Camp, a free, three-day program hosted by the Boys & Girls Club of Dane County, Wisconsin, where area kids learned football fundamentals from professional players. In addition to Gilbert Brown, several former Badger football players—some who went on to play in the NFL—were in attendance, including Al Toon, Brandon Williams and Jeff Mack.

“The type of long-term support that Van Holten’s has committed to makes a big difference for Boys & Girls Clubs like ours,” said Michael Johnson, MBA, President & Chief Executive Officer for Boys & Girls Clubs of Dane County. “Knowing we can count on their support year after year gives us a solid base on which to plan and build our programming.”

Boys & Girls Clubs are safe havens where youth are empowered to excel in school, become good citizens, and lead healthy, productive lives. With programs on character and leadership, health and life skills, the arts, sports, fitness, recreation and more, Boys & Girls Clubs of America provide a safe place to learn and grow – all while having fun.

Click To Read Entire Press Release

February 25, 2014 - As Seen On The BIO Channel
& Food Network Canada

Ever wonder how our pickles are pouched? Van Holten's Pickle-In-A-Pouch was featured on the TV show Food Factory. Food Factory offers a peek behind the scenes of the weird and wonderful processes that produce everyone's favorite foods. This clip shows a portion of the feature, which you can now see in its entirety on Food Network Canada and later in 2014 on the BIO channel in the USA.

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