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Boys & Girls Club Camp with Gilbert Brown and Al Toon


Boys & Girls Club Football Camp


Boys & Girls Club Kids With Van Holten's

July 19, 2016 - A Snack that Gives Back: Van Holten’s Announces Long Term Support for Boys & Girls Clubs of America

Van Holten’s, famous for their Pickle-in-a-Pouch and Pickle-Ice products, is proud to announce a long-term partnership with Boys & Girls Clubs of America.

“Boys & Girls Clubs fill an important need in many communities where our customers live and work,” said Steve Byrnes, Van Holten’s President. “We are proud to support them and help open the doors to a great future for kids across the country.”

All of Van Holten’s Pickle-In-A-Pouch and new Pickle-Ice products will feature Boys & Girls Clubs of America’s logo to further increase awareness and recognition of clubs nationwide. Products are distributed in all 50 states and Canada, and can be found at convenience stores, grocery stores, concession stands, online and many other retail outlets.

The partnership was officially announced at the 2016 Gilbert Brown Football Camp, a free, three-day program hosted by the Boys & Girls Club of Dane County, Wisconsin, where area kids learned football fundamentals from professional players. In addition to Gilbert Brown, several former Badger football players—some who went on to play in the NFL—were in attendance, including Al Toon, Brandon Williams and Jeff Mack.

“The type of long-term support that Van Holten’s has committed to makes a big difference for Boys & Girls Clubs like ours,” said Michael Johnson, MBA, President & Chief Executive Officer for Boys & Girls Clubs of Dane County. “Knowing we can count on their support year after year gives us a solid base on which to plan and build our programming.”

Boys & Girls Clubs are safe havens where youth are empowered to excel in school, become good citizens, and lead healthy, productive lives. With programs on character and leadership, health and life skills, the arts, sports, fitness, recreation and more, Boys & Girls Clubs of America provide a safe place to learn and grow – all while having fun.


Click To Read Entire Press Release


October 12, 2015 - Refresh & Rehydrate with Pickle-Ice

Van Holten’s has taken the pickle out of the pouch, but left the juice. Pickle-Ice is a two-ounce freeze pop made with Van Holten’s pickle juice and enhanced with electrolytes. This bold refresher can be consumed frozen or un-frozen and is a sugar free alternative to sports drinks.


“Pickle-Ice is real Van Holten’s pickle brine with added electrolytes to quench your thirst”, stated Eric Girard, Van Holten’s VP of Sales and Marketing.  “Athletes have praised the electrolyte benefits of pickle juice for years and now it’s easy to get a refreshing boost anytime”, added Girard. 


Pickle-Ice will be the first Van Holten’s product to highlight their partnership with the Boys & Girls Club of America and features the charity’s well known logo on its packaging. Beginning in 2015 Van Holten’s has committed $190,000 over the next 5 years to support Boys and Girls Clubs of America.


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Pickleback at Cost Plus World Market

January, 2015 - Pickleback Mixer Hits the Shelves at Cost Plus World Market

Van Holten’s hearty dill pickle brine is now available in all Cost Plus World Market locations. This is the first nationwide retailer to offer Pickleback Mixer since its release in June. Pickleback Mixer is most commonly used for a ‘Pickleback’ or ‘Piskey Whickle’, in which a shot of pickle juice is used to chase a shot of liquor.


Cost Plus World Markets will make the drink available at all 260 locations across the county. Pickleback Mixer is now carried in all of Spec’s Liquors 150 locations throughout Texas and is available at over 150 ABC Fine Wine & Spirits. Pickleback Mixer is also available in many independent liquor stores around the country, and Van Holten’s is actively seeking new distributors in the liquor channel.


Click To Read Entire Press Release

Bacon Cheddar Popcorn

October 6, 2014 - New Popcorn Delivers Bold Flavor Punch!

Van Holten’s is expanding their ready to eat popcorn line by announcing a bold new flavor…Bacon Cheddar. Get the delicious taste of sizzlin’ bacon and real cheddar cheese in one bite.

Bacon lovers get weak in the knees with one whiff of the irresistible

smoky aroma. Cheese lovers can’t resist the cheddar flavor explosion, and popcorn lovers will be more than satisfied with the perfect corn crunch. This ready to eat popcorn is gluten-free and has no trans-fat. Enjoy a bag on the go or snacking at home, either way Bacon Cheddar Popcorn is the perfect indulgence.

“Who doesn’t love bacon & cheese?...we’re very excited about this flavor,” stated Steve Byrnes, President of Van Holten’s. “Our Big Papa Dill Pickle Popcorn has been a hit and we want to build on that success with another unique flavor.” “There are tons of options out there, which is why flavor is our focus, and after one bite you

will know why we say…It’s chedda-licious,” added Byrnes.


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Fred Sharkey

September 15, 2014 - Van Holten's Welcomes Fred Sharkey as New Controller

Van Holten’s is proud to announce the addition of Fred Sharkey as our new Controller. He will lead all aspects of accounting, finance and cash management within Van Holten’s and will be instrumental in our continued growth. Fred holds a BBA in Accounting from the University of Notre Dame and a dual MBA in Marketing & Distributing Management from the University of Wisconsin – Madison. He is also recognized as a Certified Public Accountant and Certified Management Accountant.

Ericka Schaefer

August 4th, 2014 - Van Holten's Hires Sales & Marketing Coordinator Ericka Schaefer

Van Holten’s, the world’s leading individually packaged pickle producer, announces the addition of Ericka Schaefer as the new Sales & Marketing Coordinator.

Ericka will proactively provide support to our Sales and Marketing efforts and report directly to Eric Girard, Van Holten’s V.P. of Sales & Marketing. “In her role, Ericka will be very visible at trade shows and actively assisting with the implementation and development of new sales strategies, product and marketing material development, and social media communication,” stated Eric Girard.

Pickleback Real Pickle Brine

June 2nd, 2014 - Van Holten's Is Bottling Pickle Juice!

Known for unique products Van Holten’s is doing it again. Pickleback – Real Pickle Brine is a 32 oz. bottle of dill pickle brine for use as a shot chaser or cocktail mixer. “We are using real honest pickle brine” stated Van Holten’s President, Steve Byrnes. “This is the same stuff we've been making for over 100 years using our original recipe”. “We’re just packaging it in a new way to fit the needs of our customers”.


Click To Read Entire Press Release


March 10, 2014 - Van Holten's hires new Quality Assurance Specialist

Tyler Mickesh joined Van Holten's on March 10th as our new Quality Assurance Specialist. He will lead all quality assurance, food safety, compliance, and plant safety activities at Van Holten's. Tyler graduated from The University of Wisconsin- Oshkosh with a degree in Microbiology and has worked in Quality at Kraft Foods and Y-Not foods.

February 25, 2014 - As Seen On The BIO Channel & Food Network Canada

Ever wonder how our pickles are pouched? Van Holten's Pickle-In-A-Pouch was featured on the TV show Food Factory. Food Factory offers a peek behind the scenes of the weird and wonderful processes that produce everyone's favorite foods. This clip shows a portion of the feature, which you can now see in its entirety on Food Network Canada and later in 2014 on the BIO channel in the USA.

Van Holten in FlyingJ

January 2, 2014 - Big Papa Dill Pickle Popcorn At Pilot Flying J

Pilot Flying J Travel Centers have made Big Papa Dill Pickle Popcorn a permanent snack item in all 500+ locations across the United States. This marks the first national listing for the unique new popcorn flavor that was launched by Van Holten's Pickles in June of 2013. Product will be readily available on Pilot Flying J shelves in January.
Read more here: cspnet ~ convenience store decisions ~ nac online

Big Papa Wants You September 3rd, 2013 - Big Papa Dill Pickle Popcorn is nominated for best new convenience store product of the year

Voting is now open in CSP's Retailer Choice Best New Products Contest. Now in its 10th year, the annual contest--the industry's most significant new-product awards--announced the finalists today. Three finalists each in 28 different c-store categories have been chosen from a pool of hundreds of products that were nominated by both retailers and suppliers. This group represents the best new products introduced to the market within the past year. Van Holten's Big Papa Dill Pickle Popcorn is nominated in the salty snack category.
WGN Pickle Popcorn Video May 22, 2013 - WGN Sweets & Snacks Dill Pickle Popcorn Interview
See our interview at the Sweets & Snacks Show
Big Papa Dill Pickle Popcorn

May 15, 2013 - Van Holten's Announces Launch Of Big Papa Dill Pickle Popcorn

The innovative new snack combines bold dill pickle seasoning with the classic taste of popcorn to create a cutting edge snack experience. Available at retailers in June!

Big Papa Dill Pickle 30 Count Barrel

March 18, 2013 - Van Holten's Big Papa Pickle Is Bulking Up

Van Holten's is taking their most popular Pickle-In-A-Pouch, Big Papa, and making him available in a service friendly 30 count barrel with pickle serving bags attached.

Big Papa 6 Pack

February 27, 2013 – NAC Member Spotlight

Waterloo, WI - February 27, 2013 - The National Association of Concessionaires highlights Van Holten's President, Steve Byrnes, in their member spotlight.



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