Pickle Freeze Pops Featured at Trek CX Cup

Cyclists Fight Cramps and Rehydrate with Pickle Juice

Waterloo, WI – September 17, 2018 – Corporate neighbors Trek Bicycle and Van Holten’s Pickles are teaming up to offer Pickles and Pickle-Ice: Pickle Flavored Freezer Pops to the competitors and attendees at the Trek CX Cup held in Waterloo, WI September 20th – 23rd.

“Pickles and pickle juice have long been embraced by cyclists and other athletes for rehydration, and combating cramps,” said, Eric Girard VP of Sales & Marketing, “and our 2 oz. electrolyte enhanced Pickle-Ice freeze pops are a fun and tasty way for riders to refresh and rehydrate.”

The Trek CX Cup is a Cyclo-Cross World Cup hosted at Trek’s world Headquarters. There are 2,400 racers and 9,000 attendees with guests from 17 countries and 20 states. Cyclocross was developed in Europe but is quickly gaining popularity in the United States. Cyclocross is run on a short track and consists of varied surfaces and requires cyclists to dismount and deal with obstacles.

Van Holten’s Pickle-Ice is a dill pickle flavored, electrolyte enhanced, freezer pop that is gluten-free, fat-free, zero calorie and Keto friendly. Recognizing the increased use of pickle juice as a natural way to rehydrate and fight cramps, Van Holten’s first started producing the product in 2016. Today Pickle-Ice is available in over 800 Walmart locations, and other retail outlets around the United States, as well as on Amazon.

Van Holten’s staff will be on-hand distributing complimentary samples of Van Holten’s Pickle-In-A-Pouch and Pickle-Ice during all four days of the event.

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Carrie Rhoads

Van Holten’s Welcomes New Business Development Manager

Waterloo, WI – June 28, 2018 – Van Holten’s is proud to announce and welcome Carrie Rhoads as the company’s Business Development Manager. Carrie will be focused on marketing and helping to grow the business as well as contributing to the launch of new products.

Carrie has over 27 years of experience as a marketing leader. She started her career in the food industry then moved into the technology industry for the past 23 years and is excited to be joining the Van Holten’s team. Carrie attended the University of Wisconsin-Madison where she studied Agricultural Economics and Marketing.

Just this year, Van Holten’s has added several products to its offering. The Chamoy pickle, offered in a 30-count barrel and soon Pickle-In-A-Pouch, is a favorite Mexican flavor with Chinese origins made from pickled fruit, chilis and lime. Pickle Rickis a Pickle-In-A-Pouch with the popular character from Adult Swim’s Rick and Morty on the front of the package. The product is sold exclusively at FYE stores and fye.com. This summer Van Holten’s will be adding Pickle Cutz, fresh sliced snacking pickles refrigerated for maximum quality and crunch, available in Dill and Spicy.

“I’m just thrilled to start this new journey and look forward to working with our partners to learn their business and identify opportunities to grow together,” stated Carrie. “I am fortunate to be joining such a respected company that prides itself on top quality and innovation.”

Eric Girard, Van Holten’s VP of Sales & Marketing, said, “Our growing diverse product line and customers led us to look for this addition of a Business Development Manager to our team. In addition to our existing line of products, we have several products launching this year and early next year that require specific focus. I’m confident that Carrie will play a key role in growing our business and that of our customers.”

For more information about Van Holten’s and their products, visit www.vanholtenpickles.com

Pickle Rick Pouch

Pickle-In-A-Pouch Brings Pickle Rick to Life!

FYE Stores Will Carry Pickle From Adult Swim’s Rick & Morty

Waterloo, WI - May 17, 2018 – The makers of Pickle-In-A-Pouch are at it again, this time with a pop-culture twist! Teaming up with specialty retailer FYE (For Your Entertainment) and Adult Swim, Van Holten’s is helping bring Pickle Rick to the store shelf.

“We’ve had multiple, totally out of the blue, comments on our Instagram and Facebook feeds from fans wanting us to make a Pickle Rick”, said Eric Girard, VP of Sales and Marketing, “so we jumped on the opportunity as soon as we talked to FYE Stores and Adult Swim.”The product is a Pickle-In-A-Pouch with the popular character from Adult Swim’s Rick and Morty on the front of the package. The product will be sold exclusively at FYE stores and fye.com and will be available on June 15th. The product will first be revealed at the Sweets & Snacks Expo in Chicago from May 21st – 23rd.

This isn’t the first time FYE and Adult Swim have collaborated, having previously created a line of confectionary experiences ranging from custom chocolate bars to inter-dimensional cereal. These items sit along-side an assortment of cross-category licensed Rick & Morty products.

Pickle Rick appeared on Adult Swim’s Rick and Morty during Season 3 in August 2017; and instantly became a fan-favorite episode and Rick persona. Rick and Morty is the critically-acclaimed, half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, grand-daughter Summer, and grand-son Morty into intergalactic escapades. Can the family survive Rick’s insanity and all the chaos the universe throws at them? Rick and Morty stars Justin Roiland (Adventure Time), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live) and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland who also serve as executive producers.

“Anything Pickle is on-trend right now,” Girard followed up with. “Everything from Pickle Juice slushees to Picklebacks are booming. Combine that with the strong fan base of Rick and Morty, and I believe this product will fly off the shelf.”


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Van Holtens Chamoy Barrel

Van Holten's Brings the Flavor of Chamoy to Pickles!

Fast Growing Flavor Now Available in a 30 ct. Barrel

Waterloo, WI - May 21, 2018 - Van Holten’s has perfected the Chamoy flavor for pickles and is rolling it out in a 30-ct. barrel. Available June 1st, 2018, the barrel comes in an easy-to-carry box and includes serving bags.

Chamoy Is Mexico's flavor fiesta condiment with Chinese origins. Made from pickled fruit, chilis and lime, it tickles your taste buds with, salty, sour, fruity and mild spice flavors. Many people enjoy Chamoy sprinkled on fruit or drizzled on chips, but it can also come as a Mexican popsicle or shaved ice.

“We’ve been monitoring the growth of Chamoy for years”, said Eric Girard, VP of Sales and Marketing, “I think we’ve matched the essence of the flavor, while delivering a great quality pickle.”

Girard followed up with. “Our products do well in the Southwest and we see a great market for our Chamoy Pickle from Texas to California.”

Van Holten’s Pickle-In-A-Pouch, Pickleback and Pickle-Ice are available in theatres, convenience stores, and grocery stores throughout the country. Chamoy Pickles can be ordered one barrel at a time when shipped with current Van Holten’s products, making it easy for current distributors to add. The product will be unveiled at the Sweets & Snacks Show in Chicago taking place from May 22nd-24th.

Van Holten’s has enjoyed 14 consecutive years of sales records, mostly due to the continued growth of their Pickle-In-A-Pouch.  Founded in 1898 Van Holten’s employs 78 people in Waterloo, WI. Famous for their Pickle-In-A-Pouch, Pickleback Mixer, and Pickle-Ice; their products are distributed in all 50 states and Canada. They can be found at convenience stores, grocery stores, liquor stores, concession stands, and many other retail outlets.

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HEB logo

Van Holten’s Big Papa & Hot Mama Now Available At HEB

Waterloo, WI -April, 2018 – Van Holten's Big Papa and Hot Mama Pickle-In-A-Pouch are now available in select HEB stores.  Check out your local HEB Store for supplies.  You can also check out our Store Locator.

Delish.com - March 13th, 2018

Pickle Ice = Popsicles For Pickle Lovers

Everything is just brine and dandy

Last year, the pickle world had a BIG moment: Pickle Ice debuted. Anyone who has ever snuck some pickle juice from the jar and—even better—stuck it in the freezer knows how momentous this was. Pickle Ice rocked the Internet, so we knew we needed to pay the factory behind the product a visit.

We traveled all the way to Waterloo, Wisconsin to visit Van Holten's, the company behind Pickle Ice—and so much more. They process 35 million (!!!) pickles a year for their super-popular Pickle In A Pouch. Being in a pickle factory was nuts: The smells were super overwhelming—all that vinegar!—and the tanks in which we made the Pickle Ice brine were GIGANTIC.

The brine is really what you'd think: vinegar, salt, water, dill oil concentrate (one whiff and you're toast), turmeric for color, plus a whole bunch of electrolytes. As more research comes out about pickle juice, athletes are starting to reach for it over Gatorade—NFL players, marathon runners—who are relying more and more on the vinegar-based product to boost hydration and relieve muscle cramps.

Pickleback 2oz Case

Pickle Flavored Ice Pop!

Van Holten’s Releases New Pickleback 2oz Version

Waterloo, WI -Feb 27, 2018 – Known for Pickle-In-A-Pouch, Pickle-Ice, and Pickleback, Van Holten’s is rolling out a current favorite-Pickleback, now in a 2oz pouch. Darlene Herrmann, Regional Sales Manager said, “This will be a fun way to serve ice for a Bloody Mary. It’s an easy garnish to just hand out to customers.” The same pickle juice Van Holten’s has been bottling will now be available in single 2oz pouches. 

Van Holten’s Pickleback Mixer is already a hit with bartenders and customers alike. The 2oz version will just up the ante as it can be served frozen or unfrozen. It’s a single serve shot of pickle juice that can be added to bloody marys, used as a shot chaser, or splashed into a glass of beer. The convenience of the pouch is that it’s small and easy to pour. When frozen it becomes a tasty way to jazz up the ice in any cocktail. 

Pickles and pickle juice have become extremely popular in recent years. “Everything pickle is on trend, and our Pickleback Mixer sales are growing,” said Eric Girard, Vice President of Sales. “We’ve heard lots of stories about pickle juice as ice cubes, and with our Pickleback Mixer already selling well, the 2oz pops were a fun and easy addition.” 

Van Holten’s Pickle-In-A-Pouch Makes It’s Way into Dollar General Stores! 

Waterloo, WI – Jan 31, 2018 – Pickle-In-A-Pouch has made it into Dollar General. Effective March 2018, Van Holten’s Pickle-In-A-Pouch will be available for purchase in select Dollar General locations around the United States.

“Van Holten’s Dill Pickle, our number one selling item will be going into 6,874 Dollar General stores in the $1.00 set,” said Darlene Herrmann, Regional Sales Manager. “Pickle-In-A-Pouch has become a proven seller in dollar sets at major retailers and should perform well at Dollar General,” she added.

Dollar General is an American chain of variety stores with their corporate headquarters located in Goodlettsville, Tennessee. There are 13,000 stores in operation as of August 2017 and Van Holten’s will be in over half of those locations.

Business has been on a steady upward stream for Van Holten’s as they have enjoyed 13 consecutive years of sales growth and continued growth in the popularity and distribution of Pickle-In-A-Pouch. Founded in 1898 Van Holten’s employs 76 people in Waterloo, WI, a town just outside of Madison, Wisconsin’s state capital. Famous for their Pickle-In-A-Pouch, PickleBack, and Pickle-Ice; their products are distributed in all 50 states and Canada and can be found at convenience stores, grocery stores, liquor stores, concession stands, and many other retail outlets.

May 21, 2017 - Pickle-Ice Video Featured On Delish

by Candace Braun Davison at delish

May 23, 2017 - Pickle-Ice On NBC15 in Madison

MADISON, Wis.(WMTV)---PICKLE-ICE: Local product receives national recognition. It’s a local product for runners and bikers. Doug Rasmussen from Van Holten’s in Waterloo talks about PICKLE-ICE.


May 12, 2017 - Pickle-Ice Video Featured on Thrillist
by Tony Merevick at Thrillist

Although it's only been a few days since the Internet was forced to reckon with the existence of pickle juice soda, it looks like people are already freaking out over a similarly weird and kind of good-sounding way of eating the delicious fermented cucumbers: pickle popsicles. No, really.

As a report by Today.com explains, frozen pickle pops -- or pickle juice, but in the form of a refreshing popsicle -- are poised to hit frozen food sections across the country this summer. The savory frozen treats have been popular among pickle lovers in some southern states for a while now, but thanks to the ongoing pickle juice craze, a Wisconsin-based company called Van Holten's Pickles will start selling its Pickle-Ice push-up pops at Walmart this July. You can already buy them and similar pickle juice popsicle products on Amazon, though, in case you can't wait.

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Delish Featuring Pickle-Ice

May 8, 2017 - You Can Now Buy Pickle Popsicles
by Candace Braun Davison at delish

Pickle soup, pickle soda, pickle sushi — if you’re wondering whether the internet has reached peak pickle, the answer is a resounding N-O. At least not until Starbucks releases a limited-time Pickle Frappuccino, a la the unicorn everything fad.

Van Holten’s, makers of Pickle-In-A-Pouch and Pickleback Brine (you know, in case you’re not MacGuyver-y enough to carve and serve your shots out of actual pickles), also sell Pickle Ices — AKA frozen tubes of electrolyte-enhanced pickle juice. They’re like Otter Pops for brine fanatics.

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March 16, 2017 - Windy City LIVE in Chicago

Chicago Tribune reporter, Louisa Chu, stopped by Windy City LIVE to chat about her colleague and fellow Chicago Tribune reporter, Nick Kindelsperger, recently discovered the South Side peppermint stick and pickle snack.The Van Holten's products are featured roughly at the 3:50 mark of the video.

Watch The Video Here

Peppermint Pickle

March 13, 2017 - What's the Story? Exploring the peppermint stick and pickle snack from the South Side

When David Pierini moved from Chicago to Minneapolis, he left with one burning question about our local food scene. "I am told that longtime South Siders enjoy eating a pickle with a peppermint stick inside. I would love to know how this got started," the former Chicagoan wrote, with hopes that we'd investigate the topic in our new reader-driven series, "What's the Story?"

We'll get to the second part of his question soon, but first: Pierini is right. Some people on the South Side make a snack out of pushing a peppermint stick into a pickle and biting straight in. I wouldn't exactly call it a widespread phenomenon, but in neighborhoods with large populations of African-Americans, the snack is semi-popular.

Read Entire Story Here

July 19, 2016 - A Snack that Gives Back: Van Holten’s Announces Long Term Support for Boys & Girls Clubs of America

Van Holten’s, famous for their Pickle-in-a-Pouch and Pickle-Ice products, is proud to announce a long-term partnership with Boys & Girls Clubs of America.

“Boys & Girls Clubs fill an important need in many communities where our customers live and work,” said Steve Byrnes, Van Holten’s President. “We are proud to support them and help open the doors to a great future for kids across the country.”

All of Van Holten’s Pickle-In-A-Pouch and new Pickle-Ice products will feature Boys & Girls Clubs of America’s logo to further increase awareness and recognition of clubs nationwide. Products are distributed in all 50 states and Canada, and can be found at convenience stores, grocery stores, concession stands, online and many other retail outlets.

The partnership was officially announced at the 2016 Gilbert Brown Football Camp, a free, three-day program hosted by the Boys & Girls Club of Dane County, Wisconsin, where area kids learned football fundamentals from professional players. In addition to Gilbert Brown, several former Badger football players—some who went on to play in the NFL—were in attendance, including Al Toon, Brandon Williams and Jeff Mack.

“The type of long-term support that Van Holten’s has committed to makes a big difference for Boys & Girls Clubs like ours,” said Michael Johnson, MBA, President & Chief Executive Officer for Boys & Girls Clubs of Dane County. “Knowing we can count on their support year after year gives us a solid base on which to plan and build our programming.”

Boys & Girls Clubs are safe havens where youth are empowered to excel in school, become good citizens, and lead healthy, productive lives. With programs on character and leadership, health and life skills, the arts, sports, fitness, recreation and more, Boys & Girls Clubs of America provide a safe place to learn and grow – all while having fun.

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February 25, 2014 - As Seen On The BIO Channel
& Food Network Canada

Ever wonder how our pickles are pouched? Van Holten's Pickle-In-A-Pouch was featured on the TV show Food Factory. Food Factory offers a peek behind the scenes of the weird and wonderful processes that produce everyone's favorite foods. This clip shows a portion of the feature, which you can now see in its entirety on Food Network Canada and later in 2014 on the BIO channel in the USA.

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