About Us

ABOUT US

OUR STORY

Founded in 1898, Van Holten’s is a family-owned company based in Waterloo, Wisconsin. We developed the original Pickle-In-A-Pouch as the perfect on-the-go snack for pickle lovers everywhere, and continue to bring fresh, bold flavors to our iconic pickles. From Warheads® Extreme Sour to Tapatio® Salsa Picante, we’ve got you covered. 

The fun doesn’t end there. Shake things up with our Pickleback Mixer as a tangy twist to your favorite cocktail or mocktail or cool down with our electrolyte-enhance Pickle-Ice freeze pops. Pickles are more than just a snack – they’re an experience.

Rip. Sip. Enjoy!

1898:

Van Holten’s was founded in Milwaukee, Wisconsin by Dutch immigrant, Jerry G. Van Holten who had a dream of building his own business.

1939:

Van Holten’s developed the first, original Pickle-In-A-Pouch.

2014:

Van Holten’s launches its Pickleback Mixer with real pickle brine.

2017:

Van Holten’s introduces Pickle-Ice electrolyte enhanced freeze pops.