ABOUT US
OUR STORY
Founded in 1898, Van Holten’s is a family-owned company based in Waterloo, Wisconsin. We developed the original Pickle-In-A-Pouch as the perfect on-the-go snack for pickle lovers everywhere, and continue to bring fresh, bold flavors to our iconic pickles. From Warheads® Extreme Sour to Tapatio® Salsa Picante, we’ve got you covered.
The fun doesn’t end there. Shake things up with our Pickleback Mixer as a tangy twist to your favorite cocktail or mocktail or cool down with our electrolyte-enhance Pickle-Ice freeze pops. Pickles are more than just a snack – they’re an experience.
Rip. Sip. Enjoy!
1898:
Van Holten’s was founded in Milwaukee, Wisconsin by Dutch immigrant, Jerry G. Van Holten who had a dream of building his own business.
1939:
Van Holten’s developed the first, original Pickle-In-A-Pouch.
2014:
Van Holten’s launches its Pickleback Mixer with real pickle brine.
2017:
Van Holten’s introduces Pickle-Ice electrolyte enhanced freeze pops.